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Capturing the enduring appeal of mid-century decor from Sweden

FEATURED | May 24, 2019
STORY BY: EDITORIAL STAFF

Creating the exhibition Swedish Modern Design, on display at Cleveland Museum of Art, 杏吧视频 students trace the influence of Swedish interior design from the 1920s to today

Stepping inside a middle-class home in Sweden 60 years ago would probably look and feel a little familiar.

From colorful nature-inspired wallpaper, to the comfortable furnishings and other affordable d茅cor, these long-ago living spaces still impart an outsized influence on our interiors today.

students posing in front of museum exhibition they created
The designers of the exhibition: this year's graduating cohort of art history and art master's students

鈥淐all it the IKEA effect,鈥 said Julia LaPlaca, a 2019 MA graduate in at . 鈥淭hese mid-century domestic goods were among the very first to show how a home could be cozy and beautiful鈥攁nd accessible to common people.鈥

Capturing the past-is-prologue phenomenon of the era was the charge for a small cohort of university graduate students, who proposed and designed now on display at the (CMA).

Owing its origins to designs inspired by life in pre-World War II Austria and Scandinavia, the Swedish modern aesthetic鈥攑layful, whimsical, welcoming and enchanting鈥攊s undergoing a revival of popularity and has inspired an entire industry of contemporary furnishings.

鈥淸These designs] uplifted and brightened an otherwise spartan existence that prevailed during both the economic depression of the 1930s and the lean postwar decades,鈥 the students wrote, in describing the exhibition.

While the students were invited during their first semester on campus鈥攆all 2017鈥攖o propose a show for the CMA鈥檚 dedicated textile gallery, there was no guarantee it was their space to fill.

Homing in on the CMA鈥檚 bevy of Swedish modern textiles and goods, the students drew on one of the most complete collections of its kind known in a United States museum. Still, the objects had largely remained in storage for decades.

Now, the students are being credited with giving them new life.

Embarking on understanding another material culture

Entirely outside of class work and degree requirements, the cohort proposed an ambitious exhibition that included not only textiles, but furniture, glass and ceramics by significant Swedish designers and artisans from the era鈥攁ll while keeping in mind that, on average, fewer than 10 seconds are spent looking at an artwork in museums.

HollyWitchey
Holly Witchey

鈥淚t鈥檚 extremely rare to have master鈥檚 students propose and design an entire exhibition while still in graduate school鈥攍et alone to see the fruits of their labor,鈥 said , an adjunct professor in the Department of Art History and Art in the at 杏吧视频. 鈥淚t鈥檚 a testament to their work that professional curators chose their ideas.鈥

Opting to display textiles in ways similar to how artworks are presented in galleries, students invited visitors to see the salvage edge of the cloths, which feature the name of their designers鈥攕imilar to a painter鈥檚 signature. The decision was intended to lend the pieces more gravitas, as they were divorced from their practical uses as coverings for furniture or curtains.

鈥淔rom the beginning, you鈥檙e always thinking about the visitor, and we saw just how conscious every decision has to be,鈥 said Kate Hublou, of Appleton, Wisconsin. "We tried to communicate complexity and nuance, while also presenting information palatable for most visitors鈥攁nd anticipating the different relationships audiences would have with the objects.鈥

While some of the earliest objects chosen for the exhibition were handmade, most of the goods were mass-produced through newer manufacturing practices and thus, affordable and widely available for the commoner.

This fact fit (and was driven by) the ethos of one of the era鈥檚 most prolific and visionary designers, ; he believed in deeply practical, cost-effective d茅cor with sleek lines and organic, natural patterns that stressed simplicity over overstimulation.

Photo of a Swedish textile that depicts fall leaves
Textile with Fall Leaves c. 1952
possibly by (Swedish, 1909-2002), designer

鈥淒esign is inherently filled with a culture鈥檚 value system,鈥 said Hannah Hilditch, from White Lake, Michigan. 鈥淲hen you enter any sort of room, the designer's material culture is on display providing social context.鈥

On display until February 2020 in the CMA鈥檚 Arlene M. and Arthur S. Holden Textile Gallery (Gallery 234), highlights a unique partnership of two world-class institutions that have been University Circle neighbors for more than a century.

鈥淲e hope our experience serves as model going forward for future students,鈥 said Lauren Lovings-Gomez, from Houston. 鈥淢useums are special places of cultural engagement, and it鈥檚 a real privilege to be trusted to embark on trying to understand another material culture.鈥

Stephen Harrison, the CMA's curator of decorative art and design, served as lead curator of the exhibition, with assistance from Robin Hanson, associate conservator of textiles. CWRU master鈥檚 students Tori Laser, Jacob Emmett and Tom Martis also contributed to Swedish Modern Design.


For more information, contact Daniel Robison daniel.robison@case.edu.