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Somali Ghosh, associate professor in Weatherhead School of Management's Department of Design and Innovation, wrote an article titled “How Sensory Marketing Can Cut Through The Clutter..” Published July 31 in BW Marketing World, the article highlights affordable yet effective ways businesses can en...

In August of 2023, Emily Hastings joined the Weatherhead School of Management as the associate director of donor engagement in the Department of External Relations. In the role, Hastings works with the co-deans, associate dean, executive directors and external relations officers to compose communica...

For weeks now, the Barbie movie has swept the globe. From Barbie becoming a secret client in a Progressive Insurance commercial, to custom pink Crocs and even a Malibu DreamHouse that was available to rent on Airbnb, the film—and its more than 100 partnerships—have influenced myriad facets of consum...

New research suggests more effective approach—for managers, therapists, teachers and parents What if there was a more effective way to coach and inspire your employees? Athletes? Students? Even your kids? A new study by a team of researchers from �Ӱ���Ƶ suggests there is. ...

Satish Nambisan, the Nancy and Joseph Keithley Professor of Technology Management at Weatherhead School of Management, recently received the 2023 Best Developmental Reviewer Award from the Academy of Management Review (AMR) and the 2023 Best Reviewer Award from the Journal of International Business ...

David Cooperrider David Cooperrider, Distinguished University Professor at Weatherhead School of Management, recently received one of the highest honors in his field: the 2023 OD Network Award for Elevating Humanity by the Organization Development Network. The award was presented to Cooperrider du...

If you look up the definition of “book lover,” you may find Jim Gilmore’s name listed. The shelves in his office at Weatherhead School of Management are overflowing with books. And though you might expect to find primarily business-focused publications among them given Gilmore’s role as an associ...

Jada Kleinholz Case School of Engineering Bristol Myers Squibb in Devens, Massachusetts Jada Kleinholz was in elementary school when her interest for science and engineering piqued. Her parents, an engineer and a chemist, were eager to support her passions and sent her to STEM-related summer camps...

With rising interest rates and dramatic price increases for daily living expenses, it is useful to learn how to become more financially savvy. The University Wellness Program will offer a Financial Wellness series this fall featuring Karen W. Braun, former professor of accountancy at Weatherhead Sch...

A whitepaper by two �Ӱ���Ƶ faculty members and their collaborator outlined how a national learning and employment record (LER) system could be created. The authors were: Youngjin Yoo, professor of design and innovation at Weatherhead School of Management; Erman Ayday, ass...