Weatherhead's Michael Goldberg shares Cracker Barrel’s misstep in abandoning nostalgia
Business Insider: Michael Goldberg, professor at Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, said Cracker Barrel’s attempt to modernize left it in the “unenviable” position of facing backlash from its own customers. He noted the brand’s pivot away from nostalgia backfired, alienating loyal diners while failing to attract new ones, unlike competitors embracing retro campaigns.
