From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of ÐÓ°ÉÊÓƵ. Learn about the teams within our office to see how UMC can help you with your next project.
Creative Services
The creative services team partners with you to bring CWRU’s stories to life. Through a mix of digital, print and video, we ensure each piece aligns with the university’s visual identity and supports its brand. Project managers collaborate with you to understand your goals, gather key information, and identify the most impactful format for your message. Designers take that information and transform it into compelling visuals. Our video producer plans and schedules filming locations, interviews subjects and edits video assets. The team also maintains photo libraries and templating resources for the campus community. Ready to start a project or solve a visual communication challenge? Submit your request—we're here to help. Need assistance with brand compliance or merchandise? Reach out to brand@case.edu.
Marketing Communications Strategy
The marketing communications team helps bring your stories to life. Through websites, social media posts, emails, magazines, internal communication strategies, annual reports, donor outreach, leadership remarks and more, we craft clear, concise messaging that elevates the ÐÓ°ÉÊÓƵ brand and celebrates the people who make it possible. Want to connect with us? Email strategic-comms@case.edu.
Alumni and Development Communications
The alumni and development communications team shares the stories of the university’s graduates and donors—highlighting their affinity for ÐÓ°ÉÊÓƵ and the impact they have, through their philanthropy and volunteerism, on current and future classes. The team also serves the university’s fundraising and alumni relations professionals with a wide range of marketing support—from communications strategy and presentation materials to digital communications and print collateral. Have a story to tell or need one told? Email us at devalumcomms@case.edu.
Communications and Content Strategy
Composed of four teams—supporting university-level communications, school- and unit-level communications, publications, and social media—the communications and content strategy unit works to expand ÐÓ°ÉÊÓƵ’s brand through digital platforms, print publications and multimedia content. This involves telling the stories of our students, faculty and staff or explaining their research through the , The Daily newsletter, email communications in Salesforce Marketing Cloud, CWRU’s social media accounts, print magazines, or via search engine optimization (SEO) and web-writing best practices during website creations and migrations.
For guidance on social media usage beyond CWRU’s social media policy or requesting an account, contact socialmedia@case.edu. For questions about The Daily beyond , contact case-daily@case.edu. For questions about university publications including ÐÓ°ÉÊÓƵ Magazine and CWRU Medicine, contact magazine@case.edu. To request an email to an internal group or external (non-prospective) audience, . All other questions or story ideas can be directed to our .
Marketing and Communications
The university's marketing and communications directors serve as the key points of contact for CWRU’s schools and the college. Working closely with colleagues across UMC, this team develops integrated strategies to support key objectives while upholding university- and school-level branding and ensuring projects are executed on time.
Media Relations
The media relations team works to raise the university’s national/international profile through coverage of its newsworthy people, places and accomplishments in print, broadcast and online media. We do so by issuing news releases on research, grants, events or other interesting stories, pitch our faculty as expert resources to media outlets and manage reporter inquiries. The media team also helps protect the intellectual property, privacy and position of faculty, staff and students. Contact us at case-news@case.edu or visit our contact page to reach an individual directly.
Web and Enrollment Marketing
The web and enrollment marketing team leads the vision for the university’s web presence and graduate enrollment marketing strategy, using digital platforms to enhance user experience and ensure goal-driven results.
Graduate and Professional Enrollment Marketing
The graduate and professional enrollment marketing team works to develop marketing strategies to increase graduate program awareness and identify and engage prospective students. We work with you to identify unique selling points, personas and target audiences for your respective academic programs. We then determine appropriate communications vehicles (including print, email, website optimization, digital advertising and retargeting) to help you achieve your graduate enrollment goals. Contact us at umcgradmarketing@case.edu.
Web Strategy
The web design, development and optimization team oversees the planning, strategy and execution of the university’s web presence to ensure its structure and design convey the institution’s excellence in research, education, engagement, and innovation. The team provides expertise in website strategic thinking and planning, accessibility, information architecture, web design, usability testing, user research, analytics and emerging technologies. Request a new site in the university’s central CMS or reach out to the web team at umc-web@case.edu to connect.
Slate Marketing Communications
The Slate team oversees digital communications for graduate and professional programs—from prospect status to orientation—in Slate, ÐÓ°ÉÊÓƵ’s admissions platform. Communications include single-send and automated mass emails, SMS messages and portals (i.e., landing pages). Submit a request through the UMC Slate form or contact umcslatereview@case.edu with any questions.
Administrative Operations
Whether working behind the scenes to ensure on-time, on-brand and on-budget delivery of your product or managing the day-to-day operations of a quickly growing staff, the administrative operations team is at the core of much of what we do. If you have questions, reach out to them at marcominfo@case.edu.